Maximizing on the value chain potential especially for Manufacturers and FMCGs means having clear visibility on what is happening in the product movement funnel as well as connecting and engaging with all value chain players; from distributors to stockists.

With our digital Route to Market and Sales Force Automation tools, Manufacturers and FMCG companies can streamline their route to market by automating the product ordering processes and having visibility on the whole chain. Through these solutions, brands can run digital campaigns and even create incentives to motivate distributors, wholesalers and retailers to drive purchases.

Manufacturers or FMCGs can use these solutions to create incentives for value chain players and run digital coupons or cash back promotions in GT thus giving them an opportunity to tap into the General Trade space that is otherwise considered unstructured and chaotic, yet this is where most purchases take place.

Through these platforms, Manufacturers now have the opportunity to reduce their cost of doing business and can directly pass discounts to the stockists who in most cases never get the discount passed to them by the distributors or wholesalers.

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We develop customer centric loyalty programs and other digital solutions that do not just help you reward your customers, but also understand them beyond transactions.